National advertising campaign in association with An Post
Date:
Monday, 1 March, 2010
Ongoing campaign
In 2007 An Post researched, developed and funded an advertising campaign to encourage those with literacy difficulties to call the NALA freephone support line.
Taking the first steps on any difficult journey requires courage and commitment – and for those who have difficulties reading or writing, the stigma attached can prove daunting and discouraging.
Since the advertisements were first broadcast in September 2007 until the most recent campaign in January 2010, NALA has recorded over 11,000 calls to its freephone support line. The calls are mainly from adults who have seen the An Post advertisements and want to find out how they can improve their reading, writing or numeracy skills. NALA has also received calls from friends and family members who are ringing on behalf of an adult who has literacy difficulties and from people who want to volunteer as literacy tutors.
