TV campaigns

Anne Boyd and Thomas McMahon at the launch of Written Off? on RTE1
Date: 
Monday, 1 March, 2010
Ongoing campaign
Since 2000, NALA has been using the mass medium of television to highlight literacy issues, outline supports that are available, motivate people to return to education and provide opportunities for learning in the privacy of their homes.

This includes 5 ‘Read Write Now’ TV series that ran from 2000 to 2004, attracting audiences of up to 293,000. Over 20,000 workbooks were posted out for each series. In 2006 and 2007, The Really Useful Guide to Words and Numbers was broadcast and accompanied by print materials, freephone and web support.

In 2008 NALA developed ‘Written off?’, a fly-on-the-wall, eight part television series that followed 11 adults who returned to learning, and showed the benefits it has had on their lives. It was broadcast on RTE One and attracted weekly audiences of 200,000 viewers. The 11 students were selected from all over Ireland to represent as broad a cross section of the Irish population as possible and ranged in age from 17 to the mid-50s. Due to the success of this programme a second series of ‘Written off?’ was produced and broadcast in 2009, again attracting weekly audiences of 200,000 viewers.
 

X
Loading

Site by ONetDesigns