Be more effective - use plain English

Plain English is a style of presenting information that helps someone understand it the first time they read or hear it. It is a more efficient way of writing. To write in plain English you first need to put yourself in your reader’s shoes.

When you write in plain English you:

• write in clear language;
• give relevant information in the right order, and
• help people to find this information quickly.

What are the advantages of using plain English?

• Plain English increases the chance that everyone will understand your message, which saves time and avoids misunderstandings.
• Plain English makes good business sense. Studies have shown that when you use plain English, your reader can better understand your information.
• When you write your material clearly, people can make informed judgments. Most people do not want to be forced to read material more than once to understand the message and decide what to do next.

Flick through Writing and Design Tips.